INSTAGRAM USE AND SOCIAL ANXIETY AMONG YOUNGSTERS IN PAKISTAN: SERIAL MEDIATION ANALYSIS

Social media’s technological developments have made it possible to extensively share visual content such as photos and videos represent idealized beauty. Many studies conclude negative effects of Instagram on anxiety. However, the mechanism through which affects psychological wellbeing youngsters is not studied adequately. Using Street's (2003) three-stage model interactive media use, quantitative research methodology was designed. A survey university (N=384) a set questions conducted. Study followed cross-sectional non-experimental approach. Mediation path from usage social anxiety analyzed statistically applying Structural Equation Modeling (SEM). Investigations revealed that direct relationship with significant. linked mediating factors. comparison proximal outcome self-esteem intermediate were factors supported mediation framework. Gender age found insignificant in between youngsters’ Finding would be helpful developing practical cope mental health issues due use online spaces digital age. Keywords: Three-stage model, comparison, Self-esteem,